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Digital Marketing Insights for Small Businesses

Practical guides, strategies, and insights to help you grow your business online. No fluff, no jargon — just actionable advice.

Local SEO

Featured Guide

FeaturedLocal SEO

The Complete Local SEO Guide for Small Businesses in 2024

Everything you need to know about ranking in local search results and Google Maps — from Google Business Profile optimization to citation building and review strategies.

12 min readMarch 2024

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CRO

7 Website Changes That Will Immediately Improve Your Conversion Rate

Most small business websites convert less than 2% of visitors. Here are the specific changes that have the biggest impact on turning visitors into leads.

8 min read

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Google Ads

5 Google Ads Mistakes That Are Costing Small Businesses Thousands

After auditing hundreds of small business Google Ads accounts, these are the most common and costly mistakes we see — and how to fix them.

10 min read

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Web Design

When (and How) to Redesign Your Small Business Website

How do you know when it's time for a website redesign? And what does a successful redesign actually look like? We break it down.

7 min read

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Strategy

SEO vs. PPC: Which Is Right for Your Small Business?

The eternal question in digital marketing. We break down when to invest in SEO, when to invest in PPC, and when to do both.

9 min read

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Local SEO

How to Optimize Your Google Business Profile for Maximum Visibility

Your Google Business Profile is one of the most powerful free tools available to local businesses. Here's how to make the most of it.

11 min read

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